BBL Recovery Resources

BBL Sitting Rules: How Recovery Pillows Save Your Results

by Munazza Hijab on Aug 01 2025

Getting a Brazilian Butt Lift is a major investment — not just financially, but emotionally and physically too. After spending a handsome amount of money and going through the pain of surgery, no one wants to ruin their unique results. Most patients don’t realize that sitting in the wrong position can destroy up to 30% of their fat grafts during recovery. Surgeon advised the patient to avoid direct sitting on the buttocks, especially during the initial post-op recovery phase. That’s why understanding BBL sitting rules — and how a recovery pillow helps — is a non-negotiable part of your healing journey. Why Sitting Directly After BBL is Dangerous In BBL surgery, your surgeon will transfer fat cells from areas like the abdomen or thighs into the buttocks. Newly injected cells behave like new cells and need time to rebuild the blood supply and connection with the surrounding tissues or cells. During this time, sitting on the buttocks puts too much pressure on the cells, which cuts off blood circulation, resulting in fat cell death, lumps, or uneven contour. What Are the BBL Sitting Rules? While every surgeon has slightly different guidelines, most agree on a few core rules: Avoid direct sitting on the buttocks for 2–4 weeks. Use a BBL pillow or donut pillow to relieve pressure from the buttocks. Don't sit for prolonged periods, even with a BBL pillow. Take short breaks often. Never sit on soft surfaces like couches, beds, or car seats without proper support. Always follow your surgeon's specific guidance and instructions. Also Read: Sitting After BBL: Myth Vs Fact How BBL Recovery Pillows Actually Work BBL pillows help preserve grafted fat cells by redistributing pressure away from the buttocks to the thighs. They improve blood circulation by elevating the hips above the surface, ensuring the newly transferred fat cells receive proper oxygen and essential nutrients. By lifting the buttocks off the seat, these pillows support the survival of fat cells. Provide support and relieve pain, making it easier and more comfortable to sit for short periods. Reduce the risk of lumps, dents, or uneven healing. What Are the Different Types of BBL Recovery Pillows? Choosing the right BBL pillow can make a big difference in your comfort and recovery. Here are some of the most common types: 1. Foam BBL Pillows These are usually made from high-density memory foam or orthopedic foam, which offers firm support while contouring to the thighs. These pillows are lightweight and portable, ideal for everyday use at home or work. 2. Wedge BBL Pillows Shape like a wedge with a gentle incline, these pillows help raise your upper body, head, or legs to ease discomfort. It helps relieve pressure, improve blood circulation, reduce swelling, and maintain proper spinal alignment. 3. Donut Pillows Donut-shaped pillows are designed with a hole in the center to reduce pressure on the tailbone or surgical site. Not always ideal for BBL unless specifically shaped for thigh support. 4. Inflatable BBL Pillows Inflatable bbl pillows are Compact & portable with adjustable firmness. Ideal for flight or car rides. 5. BBL Pillow with Back Support This type of pillow combines thigh elevation with a built-in lumbar cushion to support your lower back. It helps you maintain good posture, making it ideal for long periods of sitting at work or while traveling. 6. BBL Pillow Kits Includes a BBL pillow plus accessories like a backrest, carrying bag, removable cover, or post-op blanket. Great for first-time patients who need an all-in-one solution. What Are the Most Common Mistakes to Avoid When Sitting After a BBL? Here are some common mistakes that can mess with your results: Sitting without support “just for a minute” might seem harmless, but those quick moments can add up and put pressure right where it shouldn't be. Using a soft or cheap pillow doesn’t help. If the pillow sinks under you, it’s not protecting your results — it’s just adding false comfort. Leaning back or slouching while sitting can be just as bad as sitting without support. It shifts pressure right back to your butt. Sleeping on your back too soon is a big mistake. It might feel natural, but it puts weight on the new fat cells before they’ve had time to settle. FAQs 1. How long after BBL can you sit without a pillow? Most people can start sitting without a pillow around 6 to 8 weeks after surgery. However, this doesn’t mean you’re completely in the clear. You must need to be cautious — avoid sitting for long periods, and follow the specific instructions of your surgeon. 2. Can I drive with a BBL pillow? Yes, you can drive with a BBL pillow after surgery. The pillow helps take pressure off your buttocks and keeps your posture in the right position. Still, it’s important to wait at least two weeks — or until your surgeon says it’s okay — before getting behind the wheel. 3. Why is my butt shrinking after my BBL? It’s completely normal for your butt to appear smaller in the weeks after BBL surgery. Right after the procedure, swelling makes the area look larger. As the swelling goes down during recovery, your butt may seem like it’s shrinking. On top of that, some of the fat that was transferred doesn't survive and is naturally reabsorbed by the body, which is expected. Once the healing process is complete and the surviving fat settles, you'll start to see the final, more defined shape. If the size continues to decrease more than expected, it’s a good idea to speak with your surgeon.

How to Sleep Better After a BBL: Best Tips

BBL Recovery Resources

How to Lay Down After BBL

by Munazza Hijab on May 21 2025

Undergoing a Brazilian Butt Lift (BBL) is a popular way to enhance body contours by transferring fat to the buttocks for a fuller, more sculpted appearance. While the results can be transformative, the recovery process plays a critical role in achieving the best outcome. One of the most important aspects of recovery is how you position your body, especially when sleeping. Applying pressure to the buttocks too soon after surgery can compromise the survival of the transferred fat cells, potentially affecting your results and causing discomfort. That’s why understanding the correct way to lie down after a BBL is essential for healing properly and maintaining your new shape. In this article, we’ll guide you through safe and effective ways to lay down after a BBL, offering practical tips to help you rest comfortably while protecting your surgical results. How to Sleep Better After a BBL: Best Tips Sleeping well after a BBL is essential for healing and maintaining your results—here are a few gentle tips to help you rest safely and comfortably. Avoid Lying on your Back After a BBL, it’s important to avoid lying directly on your back, especially during the early stages of recovery. Applying pressure to the buttocks too soon can compromise the transferred fat cells and affect your final results. Sleep on your Side Sleeping on your side is one of the safest and most recommended positions during BBL recovery. To further reduce pressure on the lower body, consider placing a pillow between or beneath your legs. This added support helps maintain proper alignment and minimizes strain on the surgical area, promoting a more comfortable and effective healing process. Sleep on your Stomach For many BBL patients, sleeping on the stomach is a safe and effective way to avoid placing pressure on the buttocks, especially if the abdomen wasn’t treated with liposuction. This position helps protect the newly transferred fat and allows for more comfortable rest during recovery. If you're used to sleeping on your back, consider practicing stomach sleeping a week or two before your procedure. Getting familiar with the position ahead of time can make your post-op nights more manageable. Pillows and BBL Beds for Added Support If you find it challenging to avoid sleeping on your back, using a BBL pillow can be a helpful alternative. Place the pillow under your thighs and a regular pillow under your lower back to relieve pressure on your buttocks and reduce strain. BBL beds with a special cut-out also provide excellent support by allowing your buttocks to rest without direct pressure, promoting more comfortable sleep during recovery. Related: BBL Sleeping Positions Why is a Good Night’s Sleep Important After a BBL? Getting good sleep after a BBL is more important than most people realize. Your body does most of its healing while you rest, which helps reduce swelling, supports fat cell survival, and keeps your energy up during recovery. Quality sleep also boosts your immune system, helping you avoid complications and feel better overall. When can you sleep normally after BBL? Most patients can return to normal sleeping positions around 6 to 8 weeks after surgery. By this time, the transferred fat cells have typically stabilized, and swelling and bruising have significantly reduced. However, every recovery journey is different. Always follow your surgeon’s guidance and attend your follow-up appointments to ensure it’s safe to resume sleeping on your back. Benefits of Sleeping Correctly After a BBL Sleeping the right way after your BBL is key to protecting your results and supporting a smooth recovery. Proper positioning helps reduce pressure on the surgical areas, lowers the risk of complications, and keeps discomfort to a minimum. It also ensures the newly shaped buttocks heal evenly without being flattened or distorted. Here’s how correct sleeping helps: Minimizes post-op pain Supports faster healing Maintains the shape of your results Reduces the chance of complications Tips to Heal Safely and Comfortably Follow Your Surgeon’s Advice Your surgeon understands the specifics of your procedure and overall health. Always follow their post-op instructions and attend all scheduled follow-up appointments to ensure proper healing. Wear Compression Garments Wearing your compression garment as directed helps manage swelling, improves circulation, and provides support to the treated areas during recovery. Take Your Medication as Prescribed Use prescribed medications such as pain relievers or antibiotics to help manage discomfort, reduce inflammation, and prevent infection. Eat Healthy and Stay Hydrated Fuel your body with nutrient-rich foods and drink plenty of water. A balanced diet supports tissue repair and speeds up recovery. Avoid Smoking and Alcohol Both smoking and alcohol can interfere with circulation and slow down healing. Avoid them to reduce the risk of complications and support fat retention.

BBL Recovery Resources

What ruins a BBL?

by Seoplus Team on Apr 24 2025

What are the biggest mistakes to avoid after a Brazilian Butt Lift (BBL) to ensure good results? A1: Maintaining the enhancements from a BBL requires diligent aftercare. Key mistakes that can ruin your BBL result include: Insufficient Pressure Relief: Placing direct pressure on your buttocks for extended periods, especially during the initial weeks of recovery, can significantly compromise fat cell survival. This includes sitting directly on your backside. Ignoring Positioning Guidelines: Failing to adhere to recommended sleeping and sitting positions, often involving lying on your stomach or sides, prevents proper blood flow to the newly transferred fat. Premature Return to Normal Activities: Resuming strenuous exercise or activities that put pressure on the buttocks too soon can disrupt the settling and survival of the fat grafts. Weight Fluctuations: Significant weight loss can cause the transferred fat cells to shrink, reducing the desired volume. Conversely, substantial weight gain can distort the overall shape. Poor Diet and Hydration: Inadequate nutrition and dehydration can hinder the healing process and the survival of the delicate new fat cells. Skipping Compression Garments: Not wearing compression garments as instructed can lead to increased swelling and hinder the skin's ability to conform to its new shape, potentially affecting the final contour. Smoking and Alcohol: These substances impair blood circulation, which is vital for the survival of the transferred fat cells and can significantly impede healing. Neglecting Follow-Up Appointments: Missing scheduled check-ups with your surgeon can prevent early detection and management of potential complications. Protect your investment and maximize your BBL results with the patented Bombshell Booty Pillow! Its unique design elevates your buttocks, allowing you to sit comfortably without compromising your newly transferred fat cells. Learn more and order yours today at bombshellbootypillow.com Q2: Can sitting down normally after a BBL ruin my results? A2: Yes, sitting directly on your buttocks, especially in the initial 2-6 weeks following a BBL, poses a significant risk to your results. The pressure can restrict blood flow to the newly transferred fat cells, causing them to die off and diminish the desired volume and shape. It is crucial to avoid direct pressure during this critical period. Utilizing a specialized BBL pillow, like the patented design from Bombshell Booty Pillow (bombshellbootypillow.com), is highly recommended. This pillow elevates your buttocks, allowing you to sit without putting direct pressure on the treated area, thus protecting the fat grafts and promoting optimal results. Q3: How does weight change affect the outcome of a BBL? A3: Maintaining a stable weight is essential for the longevity of your BBL results. Significant weight loss can cause the fat cells transferred to your buttocks to shrink, leading to a reduction in volume and potentially altering the overall shape achieved through the procedure. On the other hand, substantial weight gain can lead to an increase in fat in other areas of your body, including the buttocks, which might not be proportionate and could compromise the aesthetic balance of your BBL. It is best to maintain a healthy and consistent weight through a balanced diet and regular exercise to preserve your BBL enhancements. Q4: Why is post-operative care so critical for BBL success? A4: Post-operative care is paramount for the success of a BBL because it directly impacts the survival rate of the delicate, newly transferred fat cells. Following your surgeon's instructions meticulously, including proper positioning, wearing compression garments, maintaining a healthy lifestyle, and attending follow-up appointments, creates an optimal environment for the fat grafts to establish a blood supply and integrate successfully into their new location. Neglecting these guidelines can lead to a significant loss of fat volume, unevenness, and ultimately, a less desirable outcome. The initial weeks after surgery are particularly crucial as the fat cells are most vulnerable. Q5: Can smoking or drinking alcohol after a BBL negatively impact my results? A5: Yes, both smoking and excessive alcohol consumption can significantly hinder the healing process and negatively impact the survival rate of the fat cells transferred during a BBL. Smoking impairs blood circulation by constricting blood vessels, which reduces the oxygen and nutrients delivered to the healing tissues and the newly placed fat. This can lead to a higher rate of fat cell death and poor wound healing. Alcohol, on the other hand, can increase swelling, inflammation, and the risk of bleeding, further compromising the delicate fat grafts and the overall recovery. It is strongly advised to abstain from smoking and limit alcohol intake both before and after your BBL to ensure the best possible outcome.

BBL Recovery Resources

Ultimate Guide to BBL Pillows: Recovery and Post-Surgical Success

by Outline on Apr 20 2025

What Is a BBL Pillow and Why Is It So Important? If you've recently undergone a Brazilian Butt Lift (BBL) or are planning to, you've probably heard that sitting can be a problem post-surgery. That’s because after a BBL, the fat transferred to your buttocks needs time to settle and establish blood supply. Sitting directly on the area can damage results or cause fat reabsorption. That’s where a BBL pillow comes in—a specially designed cushion that relieves pressure from the gluteal area by transferring your weight to your thighs. It's a simple tool that can make a huge difference in your comfort and the overall outcome of your surgery. Top Benefits of Using a BBL Pillow Using a BBL pillow isn’t just about convenience—it’s a critical part of the recovery process. Here are some of the most important benefits: 🛋️ 1. Protects Your Surgical Results BBL pillows prevent the newly grafted fat cells from being compressed, which supports their survival and integration into your body. ⏱️ 2. Accelerates Recovery Time By reducing swelling and discomfort, these pillows can help speed up the healing process, getting you back on your feet faster. 💯 3. Improves Comfort During Everyday Activities Whether you’re sitting at your desk, traveling, or relaxing at home, a BBL pillow provides needed support and makes everyday tasks much more manageable. 🧘 4. Promotes Better Posture Many BBL pillows are ergonomically designed, helping you maintain proper spine alignment and reduce strain on your back and hips. How to Choose the Best BBL Pillow for Your Needs Not all BBL pillows are created equal. Here’s what to consider when shopping for the best BBL pillow: ✔️ 1. Size and Fit Your pillow should comfortably support your thighs while keeping your buttocks suspended in the air. Look for options that match your body shape and size. ✔️ 2. Foam Quality The best BBL pillows are made from high-density premium foam or orthopedic-grade materials that won’t flatten over time. ✔️ 3. Portability If you travel frequently or commute to work, look for lightweight, travel-friendly pillows with a carry handle or bag. ✔️ 4. Non-Slip Design Ensure the base of the pillow grips well to surfaces so it stays in place when you sit or shift. ✔️ 5. Washable Cover A removable, machine-washable cover is essential for hygiene—especially after surgery. When and How to Use a BBL Pillow Effectively Knowing how to use your BBL pillow properly is just as important as owning one. Here are some key tips: ✅ Use It Every Time You Sit You’ll want to avoid putting pressure on your buttocks for at least 6–8 weeks post-op, so use the pillow when sitting at a desk, dining table, or on a plane. ✅ Sit on Your Thighs, Not Your Butt Place the pillow beneath your thighs to elevate your glutes and keep them suspended. Never sit directly on the surgical area. ✅ Don’t Forget It in the Car Many patients forget to bring their pillow for car rides—one of the riskiest times to sit incorrectly. Always keep a pillow in your vehicle. ✅ Clean It Weekly Sweat, bacteria, and body oils can accumulate. Clean the cover weekly, and spot-clean the foam if needed. Who Should Use a BBL Pillow? BBL Patients: The most obvious group—this is a must-have post-surgery. Office Workers Post-Surgery: If you’re returning to a desk job while healing, a pillow can help protect results. Frequent Travelers: Anyone flying or driving often post-op needs one for safe travel. Post-Liposuction or Tummy Tuck Patients: Some people recovering from other cosmetic procedures also benefit from added support and pressure redistribution. Best Types of BBL Pillows to Consider There are a few common shapes and types of BBL pillows on the market: Type Best For Pros Wedge-Shaped Desk jobs, long sitting hours Supportive and stable Curved Travel and cars More compact and ergonomic Inflatable BBL Pillows Occasional use Lightweight, good for emergencies BBL Pillow with Back Support Prolonged sitting Prevents slouching and supports posture FAQs About BBL Pillows 1. How long do I have to use a BBL pillow after surgery? Most surgeons recommend using a BBL pillow for at least 6 to 8 weeks post-op. However, every patient is different. Always follow your plastic surgeon’s specific advice. 2. Can I sit on a soft surface instead of using a BBL pillow? No. Even soft cushions apply direct pressure to the buttocks, which can damage fat cells. A BBL pillow transfers weight to the thighs, which is much safer during recovery. 3. What is the best BBL pillow for sitting at a desk? Look for wedge-shaped pillows with extra padding and a non-slip bottom. Bonus if it comes with a back support cushion to maintain good posture during work hours. 4. Can I sleep with a BBL pillow? Yes, especially if you're a side sleeper. Some BBL pillows are also designed for sleeping, or you can use BBL sleeping support systems that keep pressure off your glutes. 5. Is it OK to travel on a plane with a BBL pillow? Absolutely. Many BBL pillows are TSA-approved and easy to carry in a backpack or handbag. You’ll need it for flights longer than 30 minutes to avoid damaging your surgical results. 6. Will insurance cover the cost of a BBL pillow? Typically no—BBL pillows are considered a post-surgery accessory, not a medical necessity under most plans. However, they are relatively affordable and essential for protecting your investment in surgery. 7. What’s the difference between a BBL pillow and a regular cushion? A BBL pillow is designed with weight distribution in mind, suspending your glutes while supporting your thighs. Regular cushions don’t prevent pressure on the buttocks and can compromise your surgical outcome. Final Thoughts: Invest in Your Recovery A high-quality BBL pillow isn’t a luxury—it’s a necessity. Whether you're working, traveling, or simply relaxing at home, this one simple tool helps preserve your surgery results, minimizes pain, and speeds up your healing journey. Don’t cut corners when it comes to your recovery. Choose a BBL pillow that fits your body and lifestyle, and make it part of your daily routine during the healing process. External Sources for Credibility: American Board of Cosmetic Surgery – What to Know About BBL Recovery Healthline – Brazilian Butt Lift Surgery Guide

BBL Recovery Resources

Driving with BBL Pillow: Safe Travel After Surgery

by Mubashra Zikriya on Feb 21 2025

The Brazilian butt lift is the most popular fat grafting process in which the fat cells are injected into the buttock to give volume and aesthetic contours. One of the most significant challenges for BBL patients is the restriction on sitting directly on their buttocks for up to three weeks following the procedure. During recovery, certain daily activities like lying, exercising, sitting, working, and traveling by plane or car will need adjustments to ensure proper healing and protect your results. In this blog, we’ll explore the importance of using a BBL pillow while driving, provide practical tips for optimal positioning, and address common concerns to help you navigate the road to recovery. What is a BBL pillow? BBL pillow is a specially designed pillow typically made from memory foam or high-density foam to help you sit comfortably after a Brazilian butt lift by reducing the pressure on the buttocks. Driving After Your BBL After a Brazilian butt lifts, it is strictly forbidden to sit on the buttocks directly for at least three weeks to protect the newly transferred fat cells and ensure optimal results. But you may need to drive to return to daily activities and responsibilities. Be mindful that for smooth recovery it is crucial to avoid driving whenever possible. But if necessary BBL driving pillow can help you to travel comfortably by reducing the pressure on the buttocks. Prioritize shorter trips, take frequent breaks, and avoid sudden movements to stay comfortable and safe on the road. Using BBL Pillows While Driving There is a short guide on how to sit on a BBL pillow while driving. Position the Pillow Correctly Place the bbl pillow on the front part of the seat with the open or curved part facing backward. Sit Gently on the Pillow Carefully lower yourself onto the pillow, resting your thighs on it while keeping your buttocks elevated and free from any pressure. Lean your back against the seat for stability. Adjust Your Posture Adjust your posture properly and avoid unnecessary movements and sharp turns or breaks to prevent shifting your position. Takes Breaks Plan for short trips and take brakes after every 30 minutes to relieve pressure. Avoid rough rocky roads whenever possible to ensure a comfortable ride. How to Choose the Right BBL Pillow for Driving? Shape and Material We understand it is challenging to select the right BBL pillow with many options. We suggest you invest in high-quality BBL pillows made from high-density foam or memory foam. BBL pillows come in different shapes and designs to match your recovery process. U-shaped or cutout pillows are designed to reduce pressure on the buttocks, allowing them to hang free and distribute the weight to the thighs. Choose a pillow that conforms to your body, offering support for your lower back and thighs. Durability and washability Since you'll be using the pillow often during recovery, keeping it clean is essential. Choose a BBL pillow with a removable, washable cover for easy maintenance. Opt for breathable materials like neoprene, velvet, or polyester blends, as they are comfortable and dry quickly after washing. Portability Choose a lightweight, compact BBL pillow that’s easy to carry and use daily. Avoid bulky designs, as they can be inconvenient. Look for pillows with practical features like a non-slip base, which keeps the pillow steady even when you move. A non-slip base offers stable support for your buttocks without affecting the results, ensuring comfort on smooth surfaces. Comfortable cushioning Choose a BBL pillow that supports your recovery while providing comfort during sitting and driving. High-density foam pillows strike the perfect balance of firmness and support, keeping your buttocks elevated and safeguarding fat grafts from pressure. Memory foam BBL pillows conform to your body, making them ideal for prolonged sitting by alleviating strain on sensitive areas. Before making a purchase, consult your surgeon and consider your lifestyle to find the best pillow for your needs. Final Thoughts We’ve explored the significance of BBL pillows and learned how to choose the right one for driving. A premium BBL pillow not only minimizes pressure on the buttocks to aid recovery but also enhances overall comfort. That’s why we provide a range of thoughtfully designed BBL pillows to suit different needs and lifestyles. Our patented designs, prioritize comfort, support, and effectiveness, ensuring a seamless recovery experience. Visit Bombshellbootypillow.com today to find the perfect bbl pillow for your needs.

BBL Recovery Resources

when can you stop using bbl pillow

by Business on Feb 17 2025

When Can You Finally Sit Comfortably? The Brazilian Butt Lift (BBL) is a transformative procedure, but the journey to achieving those desired curves requires patience and careful attention to post-operative care.

BBL Recovery Resources

Long-Lasting BBL Results

by Business on Jan 30 2025

The Crucial Role of Post-Op Care: Protecting Your Investment Proper post-operative care is the foundation for long-lasting BBL results. Immediately after your procedure, the transferred fat cells are delicate and require specific care to thrive. This is where proper support and pressure relief become paramount.

BBL Recovery Resources

Why a BBL Booty Pillow Is a Must-Have for Post-Op Comfort

by Giovanni Columbo on Nov 13 2024

What is a BBL Booty Pillow? To enhance your recovery after a Brazilian Butt Lift (BBL), a BBL Booty Pillow is specially designed to provide you with the comfort and support you need. This unique pillow allows you to sit comfortably without putting pressure on your newly enhanced backside, ensuring that your body heals optimally while maintaining the results of your surgery.

BBL Recovery Resources

Why a BBL Pillow is Essential for a Comfortable Post-Surgery Recovery

by Giovanni Columbo on Oct 18 2024

Understanding BBL Surgery While the Brazilian Butt Lift (BBL) surgery has gained popularity for achieving a curvier silhouette, it is important to understand the complexities and nuances of the procedure. A BBL combines liposuction with fat grafting to enhance the shape and fullness of your buttocks. During the surgery, fat is extracted from areas of your body where it is in excess, such as the abdomen or thighs, and then carefully injected into the buttocks to create the desired contour. This procedure not only gives you the aesthetic enhancement you seek but also allows you to achieve a more balanced and harmonious body shape.

BBL Recovery Resources

Can you sit on the toilet after BBL?

by Mubashra Zikriya on Oct 15 2024

Sitting on the Toilet After BBL: Is It Safe? Sitting on the toilet seat after bbl is generally safe but, it's different from regular sitting. When you sit on a chair, a lot of pressure is placed directly on your buttocks, which can harm the newly transferred fat cells.

BBL Recovery Resources

How BBL Post-Surgery Supplies Can Help You Heal Faster

by Giovanni Columbo on Oct 11 2024

What is BBL? Understanding the Brazilian Butt Lift requires knowledge of its dual-step process. First, liposuction is performed to extract fatty tissue from areas where you may have excess fat. This fat is then purified and strategically injected into your buttocks. The beauty of BBL lies in its ability to use your own body fat, which significantly reduces the risk of complications and enhances overall body contouring. The outcome is a voluptuous yet natural look that many people aspire to achieve.